http://www.socialmediaexaminer.com/10-top-business-blogs-and-why-they-are-successful/
In this article, Amy Porterfield examined the top 10 businesses that have blogs and use them successfully. Several of her main points are that the blogs connect the reader to the business by keeping it simple. She also points out that several of the blogs stay "true to their roots" by keeping their themes true to their business. Making sure the blog is easy to read and navigate is also essential to a blogs life and popularity. Photos are also very popular because it lets the reader see what your talking about. Pioneer Woman, Ree Drummond, is a PERFECT example of utilizing a blog. She has a cookbook and showcases her photography on her blog. She has made her blog interesting by keeping the theme of "Pioneer Woman" in her blog by making it a western themed blog. In addition to selling her cookbooks and photography, she also makes money by the ads that companies put on her blog because of attention it gets.
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